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Interactive services marketing /

Fisk, Raymond P.

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove and Joby John. - 3rd ed. - Boston : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780618641802

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management

LC Class. No.: HD9980.5 / .F57 2008

Dewey Class. No.: 658.8 / F539i

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Interactive services marketing /