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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed. - Boston : Pearson, c2010. - 929p. : ill. ; 28 cm.

ISBN: 9780136094234

LCCN:

Subjects--Topical Terms:
Marketing research Marketing research
Methodology

LC Class. No.: HF5415.2 / .M29 2010

Dewey Class. No.: 658.83 / M249m

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Marketing research :