North South University Library OPACBest practice cases in branding : lessons from the World's strongest brands /
Keller, Kevin Lane
Best practice cases in branding : lessons from the World's strongest brands / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson Education, c2008. - 382 p. : ill. ; 23 cm.
Includes bibliographical references.
9788131721155
Branding (Marketing)
Brand name products.
HD69 / .B7K45 2008
Best practice cases in branding : lessons from the World's strongest brands / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson Education, c2008. - 382 p. : ill. ; 23 cm.
Includes bibliographical references.
9788131721155
Branding (Marketing)
Brand name products.
HD69 / .B7K45 2008