Services marketing :
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz - 7th ed. - Boston : Prentice Hall, c2011. - xxii, 626 p. : ill., maps. ; 29 cm.
9780136107217
Marketing
Management
Professions
HF5415.13 / .L5883 2011
Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz - 7th ed. - Boston : Prentice Hall, c2011. - xxii, 626 p. : ill., maps. ; 29 cm.
9780136107217
Marketing
Management
Professions
HF5415.13 / .L5883 2011