North South University Library OPACEssentials of strategic management : the quest for competitive advantage /
Gamble, John E.
Essentials of strategic management : the quest for competitive advantage / John E. Gamble and Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780078137143
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G36 2011
Essentials of strategic management : the quest for competitive advantage / John E. Gamble and Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9780078137143
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
HD30.28 / .G36 2011