Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed. - New Delhi : Dorlings Kindersley, c2011. - 948p. : ill. ; 28 cm.
9788131731819
Marketing research Marketing research
Methodology
HF5415.2 / .M29 2011
Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed. - New Delhi : Dorlings Kindersley, c2011. - 948p. : ill. ; 28 cm.
9788131731819
Marketing research Marketing research
Methodology
HF5415.2 / .M29 2011