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Advertising & IMC :

Moriarity, Sandra

Advertising & IMC : principles & practice / Sandra Moriarity, Nancy Mitchell and William Wells - 9th ed. - Boston : Prentice Hall, c2012. - 685 p. : ill. ; 29 cm.

ISBN: 9780273752929

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Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .W455 2012

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Advertising & IMC :