Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 9th ed. - New York : McGraw-Hill/Irwin, c2012. - xxxv,769 p. : ill. ; 28 cm.
9780071314404
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch - 9th ed. - New York : McGraw-Hill/Irwin, c2012. - xxxv,769 p. : ill. ; 28 cm.
9780071314404
Advertising
Sales promotion
Communication in marketing
HF5823 / .B387 2012