Management strategy : achieving sustained competitive advantage /
Marcus, Alfred A.
Management strategy : achieving sustained competitive advantage / Alfred A. Marcus. - 2nd ed. - New York : McGraw-Hill/Irwin, c2011. - xxi, 231 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071289412
Strategic planning.
Management.
Competition.
HD30.28 / .M37 2011
Management strategy : achieving sustained competitive advantage / Alfred A. Marcus. - 2nd ed. - New York : McGraw-Hill/Irwin, c2011. - xxi, 231 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071289412
Strategic planning.
Management.
Competition.
HD30.28 / .M37 2011