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Research traditions in marketing /

Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien and Bernard Pras - Boston : Kluwer Academic publishers, c1993. - xxii, 442 p. ; ill. ; 23 cm.

ISBN: 07923393880

LCCN:

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .R44 1993

Dewey Class. No.: 658.8 / R311

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Research traditions in marketing /