Marketing /
Grewal, Dhruv
Marketing / Dhruv Grewal and Michael Levy. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2010. - xxxv, 683 p. : ill., maps. ; 29 cm.
Includes bibliographical references (p. 625-656) and indexes.
9780071285469
Marketing
HF5415 / .G74 2010
Marketing / Dhruv Grewal and Michael Levy. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2010. - xxxv, 683 p. : ill., maps. ; 29 cm.
Includes bibliographical references (p. 625-656) and indexes.
9780071285469
Marketing
HF5415 / .G74 2010