North South University Library OPACServices marketing /
Bateson, John E. G.
Services marketing / John E. G. Bateson and K. Douglas Hoffman. - 4th ed. - Australia : South-Western/ Cengage Learning, c2011. - xvii, 468 p. : ill. ; 28 cm.
Includes bibliography & iiindex.
9780538476454
Service industries--Marketing.
HD9980.5 / .B38 2011
Services marketing / John E. G. Bateson and K. Douglas Hoffman. - 4th ed. - Australia : South-Western/ Cengage Learning, c2011. - xvii, 468 p. : ill. ; 28 cm.
Includes bibliography & iiindex.
9780538476454
Service industries--Marketing.
HD9980.5 / .B38 2011