The service-dominant logic of marketing /
The service-dominant logic of marketing /
edited by Robert F. Lusch and Stephen L. Vargo
- Armonk, N.Y. : M.E. Sharpe, c2006.
- xviii, 449 p. : ill. ; 27 cm.
9780765614919
Marketing
Philosophy
Customer services
HF5415 / .S377 2006
9780765614919
Marketing
Philosophy
Customer services
HF5415 / .S377 2006