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Marketing strategy and competitive positioning /

Hooley, Graham

Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud - 5th ed. - New York : Pearson Financial Times/Prentice Pearson Financial, c2012. - xv, 578 p. ; ill. ; 28 cm.

ISBN: 9780273740933

LCCN:

Subjects--Topical Terms:
Target marketing
Marketing
Management

LC Class. No.: HF5415.127 / .H66 2012

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Marketing strategy and competitive positioning /