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Kurtz & Boone principles of contemporary marketing /

Kurtz, David L.

Kurtz & Boone principles of contemporary marketing / David L. Kurtz - 15th ed. - Australia : South-Western/ Cengage Learning, c2012. - xxxvii, 662 p. : ill. ; 28 cm.

ISBN: 9780538481779

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Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K848 2012

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Kurtz & Boone principles of contemporary marketing /