North South University Library OPACConsumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : ill. ; 27 cm. + 1 computer disc (CD ; 3/4 in.).
9780071315128
Consumer behavior
United_states
Market surveys
HF5415.33 / .U6H38 2013
Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : ill. ; 27 cm. + 1 computer disc (CD ; 3/4 in.).
9780071315128
Consumer behavior
United_states
Market surveys
HF5415.33 / .U6H38 2013