North South University Library OPACServices marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremle. - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071086967
Service industries--Marketing.
Marketing
Customer services
HD9980.5 / .Z45 2013
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremle. - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071086967
Service industries--Marketing.
Marketing
Customer services
HD9980.5 / .Z45 2013