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Strategic management : concepts and cases : a competitive advantage approach /

David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed. - Harlow, Essex : Pearson, c2013. - 267 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780273767480 0273767488

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .D38 2013

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Strategic management : concepts and cases : a competitive advantage approach /