Essentials of marketing research /
Zikmund, William G.
Essentials of marketing research / William G. Zikmund and Barry J. Babin - 5th ed. - Australia : South-Western Cengage Learning, c2013. - xxiv, 452 p. : ill. ; 28 cm.
9781133273431
Marketing research
HF5415.2 / .Z537 2013
Essentials of marketing research / William G. Zikmund and Barry J. Babin - 5th ed. - Australia : South-Western Cengage Learning, c2013. - xxiv, 452 p. : ill. ; 28 cm.
9781133273431
Marketing research
HF5415.2 / .Z537 2013