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Predictably irrational :

Ariely, Dan

Predictably irrational : the hidden forces that shape our decisions / Dan Ariely - New York : Harper, c2009. - xxxii, 368 p. : ill. ; 22 cm.

ISBN: 9780061854545

LCCN:

Subjects--Topical Terms:
Decision making
Economics
Psychological aspects

LC Class. No.: BF448 / .A75 2009

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Predictably irrational :