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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong - 15th ed. - Upper Saddle N.J. : Pearson, c2014. - 716 p. ; ill. ; 30 cm.

ISBN: 9780273786993

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Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 2014

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Principles of marketing /