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Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. - 5th ed. - New Delhi : McGraw-Hill Irwin, c2011. - xxvii, 763 p. : ill., maps. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780070700994

Subjects--Topical Terms:
Service industries--Marketing.
Customer services.
Marketing

LC Class. No.: HD9980.5 / .S47 2011

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Services marketing : integrating customer focus across the firm /