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Strategic marketing /

Ferrell, O. C.

Strategic marketing / O. C. Ferrell and Michael D. Hartline - New Delhi : South-Western/Cengage Learning, c2008. - 439 p. : ill., maps. ; 22 cm.

ISBN: 9788131509135

LCCN:

Subjects--Topical Terms:
Marketing
Management
Marketing

LC Class. No.: HF5415.13 / .M3586 2008

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