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Product management /

Lehmann, Donald R.

Product management / Donald R. Lehmann and Russell S. Winer - 4th ed. - Boston : McGraw-Hill/Irwin, c2005. - xvi, 494 p. : ill. ; 24 cm.

ISBN: 9780072865981

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Subjects--Topical Terms:
Product management

LC Class. No.: HF5415.15 / .L44 2005

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