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Boone & Kurtz contemporary marketing /

Kurtz, David L.

Boone & Kurtz contemporary marketing / David L. Kurtz - 16th ed. - Cincinnati : South-Western Cengage Learning, c2014. - xxxiii, 670 p. : ill. ; 28 cm.

ISBN: 9781285092591

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Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K87 2014

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