Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 13th ed. - Boston : Pearson, c2013. - xi, 729 p. : ill. ; 29 cm.
9780273768948
Marketing
Management
Case studies
HF5415.135 / .K47 2013
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 13th ed. - Boston : Pearson, c2013. - xi, 729 p. : ill. ; 29 cm.
9780273768948
Marketing
Management
Case studies
HF5415.135 / .K47 2013