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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 7th ed. - New York : McGraw-Hill, c2013. - xxxv, 88 p. : ill. ; 29 cm.

ISBN: 9780077140007

LCCN:

Subjects--Topical Terms:
Marketing
Marketing
Europe

LC Class. No.: HF5415 / .J5 2013

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Principles and practice of marketing /