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A framework for marketing management /

Kotler, Philip

A framework for marketing management / Philip Kotler and Kevin Keller - 5th ed. - Delhi : Pearson, c2014. - 288 p. : ill. ; 24 cm.

ISBN: 9789332518179

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .K636 2014

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A framework for marketing management /