Political marketing :
Ormrod, Robert P.
Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy - Singapore : SAGE, c2013. - x, 209 p. : ill. ; 25 cm. - SAGE advanced marketing series .
9780857025814
Campaign management
Marketing
JF2112 / .C3O76 2013
Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy - Singapore : SAGE, c2013. - x, 209 p. : ill. ; 25 cm. - SAGE advanced marketing series .
9780857025814
Campaign management
Marketing
JF2112 / .C3O76 2013