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Applications in basic marketing :

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - Illinois : Irwin, c1991. - viii, 107 p. : ill. ; 25 cm.

ISBN: 0256101167

LCCN:

Subjects--Topical Terms:
Marketing
Business

LC Class. No.: HF5410 / .A67 1991

Dewey Class. No.: 658.8 / M478a

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Applications in basic marketing :