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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having and being / Michael R. Solomon - 11th ed. - Boston : Pearson, c2015. - 604 p. : ill. ; 29 cm.

ISBN: 9781292017419

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Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .S6 2015

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Consumer behavior :