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Advertising & IMC :

Moriarty, Sandra

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells - 10th ed. - Boston : Pearson, c2015. - 669 p. : ill. ; 29 cm.

ISBN: 9780133506884

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Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .W455 2015

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Advertising & IMC :