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Strategic marketing :

West, Douglas

Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim - 3rd ed. - Oxford : Oxford University Press, c2015. - xxi, 571 p. : ill. ; 25 cm.

ISBN: 9780199684090

LCCN:

Subjects--Topical Terms:
Marketing
Management
Marketing

LC Class. No.: HF5415.135 / .W47 2015

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Strategic marketing :