Exploring corporate strategy : text & cases /
Johnson, Gerry
Exploring corporate strategy : text & cases / Gerry Johnson, Richard Whittington and Kevan Scholes. - 8th ed. - Harlow, England : Prentice Hall, c2008. - xxxvi, 878 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780273711926
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J64 2008
Exploring corporate strategy : text & cases / Gerry Johnson, Richard Whittington and Kevan Scholes. - 8th ed. - Harlow, England : Prentice Hall, c2008. - xxxvi, 878 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780273711926
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J64 2008