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Contemporary direct and interactive marketing /

Spiller, Lisa D.

Contemporary direct and interactive marketing / Lisa D. Spiller and Martin Baier - 3rd ed. - Chicago : Racom Communications, c2012. - xxii, 466 p. : ill. ; 26 cm.

ISBN: 9781933199375

LCCN:

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415.126 / .S65 2012

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Contemporary direct and interactive marketing /