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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 12th ed. - Boston : Pearson, c2017. - xxii, 601 p. : ill. ; 29 cm.

ISBN: 9780134129938

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Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .S6 2017

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Consumer behavior :