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Cases in marketing management /

Bernhardt, Kenneth L.

Cases in marketing management / Kenneth L. Bernhardt and Thomas C. Kinnear - 5th ed. - Homewood : Irwin, c1991. - xvi, 815 p. : ill. ; 24 cm.

ISBN: 0256088322

LCCN:

Subjects--Topical Terms:
Marketing
Management
Case studies Marketing
Decision making

LC Class. No.: HF5415.13 / .B448 1991

Dewey Class. No.: 658.8 / B527c

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Cases in marketing management /