Contemporary advertising /
Bovee, Courrtland L.
Contemporary advertising / Courrtland L. Bovee and William F. Arens - 4th ed. - Illinois : Irwin, c1994. - xxxi, 71 p. : ill., figs., tabs. ; 29 cm.
Includes index.
025609196X
Advertising
Advertising media
HF5821 / .B62 1994
659.1 / B783c
Contemporary advertising / Courrtland L. Bovee and William F. Arens - 4th ed. - Illinois : Irwin, c1994. - xxxi, 71 p. : ill., figs., tabs. ; 29 cm.
Includes index.
025609196X
Advertising
Advertising media
HF5821 / .B62 1994
659.1 / B783c