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A preface to marketing management /

Peter, J. Paul

A preface to marketing management / J. Paul Peter and James H. Donnelly - 5th ed. - Boston : Irwin, c1991. - xii, 324 p. : ill. ; 23 cm.

ISBN: 877623481

LCCN:

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415 / .13P388 1991

Dewey Class. No.: 658.8 / P48p

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