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A preface to marketing management /

Peter, Paul J.

A preface to marketing management / Paul J. Peter and James H. Donnelly - Boston : Irwin, c1991. - xii, 324 p. : ill. ; 23 cm.

ISBN: 0256094454

LCCN:

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13 / .P388 1991

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A preface to marketing management /