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Emerging markets from a multidisciplinary perspective :

Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda / [et al.]. - New York : Springer Science+Business Media, c2018. - xxi, 425 p. ; 25 cm. - Advances in theory and practice of emerging markets .

ISBN: 9783319750125

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Subjects--Topical Terms:
New products
Marketing
International business enterprises

LC Class. No.: HF5415.153 / .E44 2018

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Emerging markets from a multidisciplinary perspective :