North South University Library OPACEssentials of strategic management: the quest for competitive advantage /
Gamble, John E.,
Essentials of strategic management: the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf and Arthur A. Thompson, Jr. - 6th ed. - New York, NY : McGraw-Hill Education, c2019. - xxxiii, 393 p. : color ill. ; 26 cm.
Revised edition of the authors' Essentials of strategic management, [2017]
Includes bibliographical references and index.
"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content. "-- "The standout features of this sixth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the sixth edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management"--
9781260092271
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
BUSINESS & ECONOMICS / Management.
HD30.28 / .G36 2019
658.4/012
Essentials of strategic management: the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf and Arthur A. Thompson, Jr. - 6th ed. - New York, NY : McGraw-Hill Education, c2019. - xxxiii, 393 p. : color ill. ; 26 cm.
Revised edition of the authors' Essentials of strategic management, [2017]
Includes bibliographical references and index.
"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content. "-- "The standout features of this sixth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the sixth edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management"--
9781260092271
Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.
BUSINESS & ECONOMICS / Management.
HD30.28 / .G36 2019
658.4/012