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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar and George S. Day - 5th ed. - New York : John Wiley, c1995. - xvi, 783 p. : ill. ; 28 cm.

ISBN: 0471552542

LCCN:

Subjects--Topical Terms:
Marketing research
Marketing

LC Class. No.: HF5415.2 / .A14 1995

Dewey Class. No.: 658.83 / A111m

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