North South University Library OPACGlobal marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 5th ed. - New Jersey : Prentice Hall international, c1995. - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0132971860
Export marketing --Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1995
658.848 / K26g
Global marketing management / Warren J. Keegan. - 5th ed. - New Jersey : Prentice Hall international, c1995. - xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0132971860
Export marketing --Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1995
658.848 / K26g