Concurrent marketing :
Cespedes, Frank V.
Concurrent marketing : Integrating product, sales, and service / Frank V. Cespedes - Boston : Harvard buineSs school, c1995. - xxvii,307 p. : ill. ; 23 cm.
0875844448
Marketing management
Sales
Management
HF5415 / .13C468 1995
658.8 / C42c
Concurrent marketing : Integrating product, sales, and service / Frank V. Cespedes - Boston : Harvard buineSs school, c1995. - xxvii,307 p. : ill. ; 23 cm.
0875844448
Marketing management
Sales
Management
HF5415 / .13C468 1995
658.8 / C42c