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Marketing research :

McGown, K. L.

Marketing research : text nad cases / K. L. McGown - Cambridge : Winthrop, c1979. - xvi, 432 p. ; ill. ; 25 cm.

ISBN: 087626562X

LCCN:

Subjects--Topical Terms:
Marketing research Marketing research
Case studies

LC Class. No.: HF5415.2 / .M22 1979

Dewey Class. No.: 658.83 / M146m

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Marketing research :