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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation and control / Philip Kotler - 6th ed. - New Jersey : Prentice-Hall, c1988. - xxi, 776 p. : ill. ; 24 cm.

ISBN: 0135562678

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .K64 1988

Dewey Class. No.: 658.8 / K87m

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Marketing management :