Applications in basic marketing :
McCarthy, E. Jerome
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - Illinois : Irwin, c1994. - ix, 225 p. : ill. ; 26 cm.
0256166447
Marketing
Sales marketing
HF5410 / .A67 1994
658.8 / M478a
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - Illinois : Irwin, c1994. - ix, 225 p. : ill. ; 26 cm.
0256166447
Marketing
Sales marketing
HF5410 / .A67 1994
658.8 / M478a