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Global marketing strategies /

Jeannet, Jean Pierre

Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey. - 3rd ed. - Boston : Houghton mifflin, c1995. - xxv, 896 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .J43 1995

Dewey Class. No.: 658.8 / J43g

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Global marketing strategies /