Cases in adveatising and promotion manegement /
Quelch, Joha A
Cases in adveatising and promotion manegement / Joha A Quelch and Paul W. Farris - 3rd ed. - Homewood : IRWI N, c1991. - xiii,908 p. : ill. ; 25 cm.
Adventising case stadies
Sales promotion case stadies
HF5823 / .Q44 1991
659.1
Cases in adveatising and promotion manegement / Joha A Quelch and Paul W. Farris - 3rd ed. - Homewood : IRWI N, c1991. - xiii,908 p. : ill. ; 25 cm.
Adventising case stadies
Sales promotion case stadies
HF5823 / .Q44 1991
659.1